Since 2019 we have been supporting the Pam Group with 360° communication strategies that include: corporate and brand press office activities (on shop formats and MDD products), management of crisis communication linked to trade union issues, creation of national and local campaigns to support the opening of new shops, press and supplier events, strategic consultancy in the search for partnerships and sponsorships, maximisation of media visibility of top management by positioning them also within the main trade dedicated to the retail world. Several special projects have been realised including:

• ‘Lots of meat in the fire’: campaign to promote Pam Panorama’s quality meat chain.
• “You snooze, you lose’: an initiative to raise awareness of the quality of Pam Panorama’s fresh fish.
• ‘Feed the Knowledge’: educational project to teach young people how to adopt a healthy diet and lifestyle.
• ‘Meeting Point’: two days of presentations to key representatives of the brand industry to tell about Pam’s business strategy.
• “La Spesa degli Italiani’, the book celebrating the company’s 65th anniversary published by Mondadori Electa with a preface by Roberto Papetti, director of Il Gazzettino.
• ‘Let’s revive the forest of the Asiago Plateau’, the initiative promoted to contribute to the reforestation of the Asiago Plateau devastated by storm Vaia.
• “Together with you for Italy’ campaign to support Italian products and the national economy.