A CELEBRATORY PUBLICATION

For the 60th anniversary of the company, an integrated communication plan was activated, culminating in the realisation of the travelling exhibition ‘A future born from a great history’ with these stops: Ca’ Foscari University in Venice, Museum of Science and Technology in Milan. The exhibitions were inaugurated with two opening events aimed at the press, customers and institutions. The anniversary was also celebrated through the publishing project ‘Un lungo sorso di freschezza’ published by Mondadori with a preface by Ferruccio De Bortoli and the inauguration of the San Benedetto Museum at the HQ in Scorzè.

FACT & FIGURE:

• – 384 people attended the opening events of the two exhibitions, including 90 journalists
  
  
• – 2.827 total visitors to the exhibitions
• – 1.029 clippings
• – 222.202.419 contacts reached
• – 4.669.761€ the equivalent economic value generated by the press review