IFA BERLIN

From 2022 we support Haier Europe’s participation in IFA Berlin, the world’s largest event dedicated to home and consumer technology. The PR plan for the event involves Italian and international journalists and creators for an opening press conference, press trips and an interview agenda for the management of the head quarter and the various countries.

Our work begins with the preparation of all press materials made available to the international offices and shared from the day of the presentation press conference. We take care of inviting journalists to the stand, selecting high-profile contacts for the press trip from Italy, coordinating international journalists and managing the interview agenda.

During the event we are the point of reference for the international press visiting the stand, from TV to creators, from consumer to trade press.

IFA 2024 IN NUMBERS

Haier Europe celebrated the 100th IFA and, at the same time, the 10th anniversary of its achievements in IoT and connectivity. In an incredible exhibition space, we entered a new dimension of the Smart Home, hyper-connected and integrated into customisable ecosystems.

• 117 journalists welcomed at the fair of which 40 were Italian
• Italian press trip with 9 journalists
• 100 international journalists attended the press conference of which 30 were Italian
• 25 one-to-one interviews organised during the fair with Italian press
• 206 articles in Italian media (3 TV reports)
• +73.8 MLN Ots (Italy)
• +1.115 MLN Ave € (Italiy)